HERO at Rockefeller Center

Starting October 1st, 2025, a futuristic creation laboratory will set up shop at the foot of New York’s skyscrapers to transform abstract concepts into sensory worlds. This chameleon-like space, a true technological blank canvas, reinvents itself over the months to host digital installations and visionary launches. The free-roam parcours highlights the union between urban effervescence and virtual innovation. Here, concrete gives way to fluid environments where each pixel tells a different story depending on the season. Until October 2026, this artistic stop offers a unique reading of the city, far from the classic codes of galleries. This destination prioritizes direct interaction and visual surprise, making every visit a unique encounter with the design of tomorrow. A single ticket grants access to this ever-changing universe in the heart of an iconic location.